What is G.Design Part 1 & 2 OUGD402

What is Graphic Design for ? PART 1

The effective delivery of a message idea of concept - visual language.

• Visual language 
• Information & way finding
• Publishing & editorial
• Product & packaging
• Branding & identity

Information & way finding 

• Certain skills set
• Structure
• Research
• Driven organised

Maps - information , signage, floor plans.

Branding & Identity

logo is part of the brand

Brand - Perceived corprate image as a whole.

Identity - Visual aspects that form part of the brand.

Logo - Identifies a business in its simplest form.

E.g Apple logo the brand - The Apple. 

Coca-Cola dirty brand - bought innocent smoothies , simplest brand , healthy , 10% of innocent profits go to charity.

We were asked to create a pintrest account  & ISSUU account to help with documenting and research for our on going blogs.