Session 3

WHAT IS A BUSINESS PLAN?


What is a business plan?

1. Outline the vision you have for your business by answering these questions: What are you creating? What will your business look like in one year, three years, and five years?

2. What is your mission? Why are you starting this business, and what is the purpose? !

3. List your overall objectives by outlining your most important business goals, and answering: Are your business goals considered SMART goals? How will you measure success?

4. Write down your business strategies by answering these questions: How are you going to build your business? What will you sell? What is your unique selling proposition (i.e., what makes your business different from the competition)?  
5. What is the total startup capital you think you may need to launch your business? !

6. What do you estimate your business's ongoing monthly expenses will be immediately after launch, in three months, in six months?

7. What do you anticipate your business's ongoing monthly income will be immediately after launch, in three months, in six months, and in one year?

8. Create an action plan by answering: What are the specific action items and tasks you need to complete now? What could be your future milestones? What will need to be accomplished by those milestones in order to meet your objectives?

2. What image might your business have?

MonkeyEars?

3. How could you promote your business?

How will you tell your potential clients you are available and ready for projects?

For your presentations on Friday April 25th, you should have a presentation that is considered and as ‘professionally ‘put together as possible.

Introduced.


Introduced. Branded. Considered.

Introduced.
Branded.
Considered.
As viable as possible in the time given.

This is your opportunity
to gather relevant information
in a group situation, collaborating and presenting your ‘business.’ The research you do will inform your view on what a business can actually achieve.

Your RESEARCH should
be well underway now, and you will be apportioning tasks to each member of your ‘business’,
setting deadlines and having meetings on a regular basis.

Talk 

Regularly
You should now 

have a good amount of information

based on all the previous presentations

to look through and put in place

in rough sections for later.

PLAN your time!

DO NOT LEAVE UNTIL LATER.

Has anyone asked
for information from another ‘real’ business?

If not, would it not be a good

method of networking??
REMEMBER... 

‘SHY BAIRNS! GET NOWT!’

How do other studios communicate their ‘offers’?

Read what they say about themselves, check out the tone of voice. 

http://www.studiomikmik.co.uk/contact.htm 

http://www.studioone.co.uk/#

http://www.studioenar.co.uk/studio/

http://www.qubik.com/studio.php

Don’t forget to blog (On your PPP Blog) all research on an ongoing basis
so we can see your progress.

Your presentation should tell us:


1.Who you are, Name and partners/directors. About you. 

2. Where are you based

3. What kind of company/studio are you, partnership etc What is your area of trading (Your aims)

4. Who are your targeted clients

5. How do you price your projects

6. What are your terms and conditions

7. Future aims and ambitions

8. Summing up


Base this on your ‘business plan’ notes earlier in this presentation

Don’t forget to blog (On your PPP Blog) your final presentations.
A copy on all individuals blog, together with...
...your own individual experience gained with this workshop and what you feel you may have gained from the exercise.

Was it a worthwhile project?