CFE Fashion Event - White Cloth Gallery

CFE 

I recently received an email from Rosie Lynee's from Lamberts Yard inviting me to a Fashion event. A similar event as the one i was invited to before christmas that i couldn't make it to. This was a perfect opportunity to go along to , to gain some clients and network with people in the fashion business.

Tonight the event was held at white cloth gallery. There was a group of people sat in a room facing a table with three speakers. The speakers were Adam the buyer for Lamberts Yard,Sharon Owner from SLB Public Relations & Angela Quaintrell the guest speaker.

Sharon:

- Brand who's your target audience.

- Make your brand a personalised

- Who would you love to like to wear your brand, who would you hate to wear your brand?

- Luxury isn't £20

- Imagery,Photography has to be strong

- Know your media inside out

- Digital look books

- Stephanie Smith - Local Market,Urban CoCo

- Look book , Key pieces

Imagery 

- 300 Dpi Shot on white background

- Physical Look Book.Always to show someone

- Press day, People from the press,Sell your self whats your USP, Runs through the brand.

Angela (wholesale):

- 100,000 Designers, what gives my collection a point of difference.

- Need to make people stop and think

- Don't want to look to similar.

- There are good people in the business 

- Be smart be a bull dog

- Find your signature

- Matches - Normal Day wear brand 70% Good Sell through

- Getting the mis from big orders & independent

- Craig green

- Us as a designer, Designing for the outsider not for ourselves

- Price is key - In Middleish price point

- Professional 

- Agent take 15%

- Exclusivity (Sarah goggles)

-Ask for help where you sell product differences

- Dont lie with delivery date

Although most of the talk and information given was mainly for fashion designers, the information about how to make your own brand different and getting people to stop and look at what you have created i have applied that knowledge to my own branding and graphic design.

Networking:

When the talk finished at the end I was speaking to a girl who i had already been speaking to through email (Zara Mia). Her friend Lydia then asked me if i would be interested in do some branding for her. I am really pleased i went to the event so i made another client and also gained a possible live brief. I gave Lydia my email address so i hope to speak to her soon.

Before leaving i managed to speak to Adam the buyer at Lambert's Yard, I told him what i was interested in and how i wanted to do produce Graphic design for clothing label brands and company. He told me to speak to Rosie and we can go for a Coffee as there might be some possible free lance work for me to do as there looking for a graphic designer. I am really pleased i went to this fashion networking night as i have spoken to people and made my self known to people who work in fashion or have there own businesses.