Design Development
To begin the brief i decided based on the information given to me by Zara at our meeting i would start with logo variations. I began trying different typefaces and logos using combinations of san serif and serif and initials.
Logo development -
Variations 1-
Variation 3 -
At this point i started to look at more logo type to try and combine the letters with parts missing.
At this point with the brief it has ended. After speaking to Zara on a number of occasions she hasn't been happy with the logo variations i had produced. In the meeting we discussed what she wanted designing and how she wanted the logo after i had sent over variations and changes the logo wasn't how she wanted it, as she she said she still was unsure about what she wanted.
I decided to leave the brief as i don't have the time to keep on making variations until Zara found out what she wanted. Its unfortunate as this brief would of been a good brief for my portfolio. On the agreement of doing the brief as it was through a student fashion networking night i was offered to do the brief free. I feel its been a good experience to work with a nice client who although helped plan what was needed to be done didn't really know how they wanted it designed. In future with clients i will make sure i know what is wanted from the beginning to save me wasting any time and so its possible for me to get the most out of it.
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