Monday, 12 November 2012

What is graphic design for? study task 4 OUGD402

What is Graphic design for ? 
Editorial and publishing
  • Fashion
  • music
  • lifestyle
  • health and beauty
  • photography
  • arts
  • food&cooking
  • current affairs
  • hobbyist
  • the home
What you would look into
  • content
  • type
  • image
  • text & grid
  • format
Book Design
  • Fiction
  • non fiction
  • children's books
  • manuals
  • biographies
  • education
  • training languages
  • reference
General Publication
  • Anual reports
  • catalogues (commercial)
  • brochures
  • instructional public sector
  • self publication
Retail & Promotion
  • Tags
  • Bags
  • Signage
  • Environment
  • Logo
Product & Packaging
  • Designing visual stuff
  • calendars , gift wrap 
  • stationary
  • wallpaper
  • how we engage product or packaging carry itself?
Study task 4

5 examples of websites/blogs
  • That will help you define info & way finding design
  • That will help you define product & packaging design
  • That will help you branding & identify design
  • That will help you editorial & publishing design
  • That will help you retail & promotion

  • Write a brief statement defining your understanding of each of the design areas
  • Identify 10 examples of each discipline and 'categories' them by genre, audience, content, sector, budget and/or any appropriate method as discussed in your groups.
  • Comment on the effectiveness of the examples with regards to content, format, function and media.

Information & way finding
Information and way finding is using signage and pathways to get around. e.g.. on a website to navigate clearly and easily without confusion. Its also important that its aesthetically pleasing.


http://www.holmes-wood.com/index.php?p=w&id=147
This way finding design is formal and informative , although its serious because its giving you information where to go the type used and how its painted on the walls is aesthetically pleasing.









This is interface design for a university online woodward campus. Its simple and sticks to two colours, its very easy to navigate. The audience would be for students and adults.


This foreign signage is used in a museum , they use the same semiotics as us so we know where the toilets are if we aren't from the same place or speak the language. 
I love the signage for this company environmental graphics , there all serious yet aesthetically pleasing and easy to see from a distance. The audience would be young adults and adults.

variation from one company- http://www.rainier.com/graphics/way-finding/



This toilet sign has been recreated to make the shape of a women using toilet sign women. I think its really clever and looks more interesting than your usual toilet door.

Way finding in muse coleccao berarrdo , lisbon
http://kateslightbox.blogspot.co.uk/2011/05/way-finding-in-museu-coleccao-berarrdo.html









ExCeL London Masterplan & sign scheme - http://www.holmes-wood.com/#/index.php?p=w&id=148
This signage is used to show you were to go to the capital suite , its really high and end and classy its smart and straight to the point.clean cut design with good use of type.

This is information and way finding from the tate modern. Its really large and bold because its a big museum its all really open plan and spacious. The information can be seen from a distance.
Tate Modern http://www.holmes-wood.com/#/index.php?p=w&id=166

University of Greenwhich - http://www.holmes-wood.com/#/index.php?p=w&id=169 The university of Greenwhich has colour and bold signage its informative and playful.
Garage in Melbourne Australia http://marywinfodesign.blogspot.co.uk/ This wall signage that has been painted on a garage in Melbourne Australia is amazing. The words are dragged up and along the walls in the primary colours. The words are in the appropriate places for the direction of travel.

Designed and executed by: Marius Holtmon, Mette Landsem and Madeleine Skjelland Eriksen - I love these bold numbers and arrows showing you were to go, the red colour really works with the pale stone wall.

 Product and packaging 
Product and packaging - the packaging of a product is the storage for sale and distribution. It varies from large packaging to small packaging for sale storage and use.

This is packaging spring water infused with fulvic acid i thought it as INK , once the liquid has been used the white writing becomes less visible and you can see the black writing. Its been cleverly produced and works really well. I love monochrome and the use of bold affective type. I think the audience would be people who enjoy design and clever packaging.

http://www.designer-daily.com/creative-product-packaging-18383
This packaging i found on the designer daily website its for food lovers! the spoons have been made with pieces of string attached to the bottom so they represent roots. Its a clever way to represent a potato or a vegetable. The pasta is also been made so it represents something but this time it represents the empire state building in NYC.

This is my favourite type of packaging , using helvetica and really basic background, modernist aesthetic all left aligned. 


This packaging has the actually title on the tape. making it obvious and clever.

http://www.designlovefest.com/2012/06/nice-package-4/colors-7/
These aftershave bottles have a unique design using minimal labels that create a sophisticated and elegant look.

Kasha Ready boxed wine packaging created by Marks , The boldness and use of colours works so well together and makes it aesthetically pleasing. - http://www.thedieline.com/blog/2013/1/2/kasha-ready.html



The essential pack- These cold and allergy relief tablets use good use of type and banners and badge like shapes to present there text with a traditional letter press style. http://www.thedieline.com/blog/2012/12/27/the-essential-patch.html



Fair minds is a fair trade co-creation platform in the Netherlands. It aims to get young consumers 18 – 28 year olds to participate in fair trade consumption, co-create with fair trade producers and activate others to start consuming fair trade products. 
http://www.thedieline.com/blog/2012/12/27/dyo-design-your-own-paper-craft-kit.html



Curious Design, New Zealand addressed the entire range of products for Phoenix, a organic beverage company. The range includes juices, spiraling juices and carbonated drinks.  The type used on the packaging for these bottles is playful and the colour of the text is appropriate to the colour of the drink.
http://www.thedieline.com/blog/2012/12/26/phoenix-organic-beverage.html


Bangkok based multideciplinary studio, Farmgroup created a packaging and ad campaign under the global concept "Naturally Different"for Hoegarden, which includes a special edition package given to customers when they cumulatively order 10 pints of beer. The packaging is natural and made from stock which gives a natural and organic feel.
http://www.thedieline.com/blog/2012/12/26/hoegarden-naturally-different.html

branding & identity design
branding & identity is something that is a symbol or a small image that consumers recognise by identifying the name, logo, slogan, or design of the company who owns the idea or image.
Imagine 8 is a production studio mainly for video production, DJ & event management. Inspired by the visual of TV test signal, BLOW designed the identity with different color combinations, as well as a series of application items. I love the use of geometric shapes and the placement of the circles.

 http://www.brandingidentitydesign.com/category/branding-and-identity/page/25/


Reflections prints things and Sussner Design Co designs things. The orange and purple really works together the design is consistant and uniform.
http://www.brandingidentitydesign.com/category/branding-and-identity/page/26/

I found this image on the pintrest website whilst looking for branding and identity images I'm not sure where its from but i love the use of handwritten text on the bread bag and the other items although its professional its still playful i would say the audience for this product would be 16+.
Gabbani one of the most famous Italian Delicatessen. An old family business that survived and flourished until becoming the state-of-the-art reference in the food industry. The 2010 new identity was created by Demian Conrad. I love monochrome colour theme and the use of negative space used on this
UK-based design and branding experts, created the naming, branding and identity for Stack Architects. The company was looking for a "fresh brand identity that would reflect its craft and, being a new organization, they also required name generation. I love monochrome colour and the use of geometric shapes.
http://design.org/blog/stack-architecture-branding-and-identity-consult


The colour use works really well for this media communication packaging its clean cut design and geometric shapes compliments the design. http://weandthecolor.com/xylophonia-brand-identity/11003
Brand identity design by Hypercube Studio - xylophone


This clean cut design works well , the use of negative space and the typeface used for the brand name makes it look professional. Hotel Ambrose by Miklos Kiss - http://www.behance.net/KissMiklos


The Monahan Partnership proposes to transform the Meade School building, located at 75 Springs Avenue in Gettysburg, Pennsylvania, into the Federal Pointe Inn.Client: Monahan Partnership
Location: 75 Springs Avenue, Gettysburg, Pennsylvania - This design is the similar to the one above and has the same aesthetics.

 http://www.behance.net/gallery/Federal-Pointe-Inn-2012/5206763
This branding has a earthy feel to it, using marbly patterns and wood block to finish off the overall design, I would say the audience for this would be 18+ and more for a girl who is interested in design and textiles. PACT branding & identity by ACRE - http://retaildesignblog.net/tag/identity/



This branding is for mexican kitchen food , the clever leaflet design has simple info graphics and good use of colours that are appropriate for the mexican theme.

Taqado identity by Moloobhoy & Brown - http://retaildesignblog.net/2012/11/16/taqado-identity-by-moloobhoy-brown/


 Editorial and publishing design
Editorial and publishing feature such things as fashion, music , lifestyle health and beauty photography & cooking.Editorial design to me is the layout and style of a magazine , and publishing helps all this happen.

spring 2011 covers ID magazine is one of my favourite magazines it uses amazing photography combined with type. The layouts used in ID magazine are amazing and show aesthetic style in fashion and photography. The audience for ID magazine would be 18+ plus , definitely design students and people who are interested in fashion.
http://ftape.com/media/?p=16924
Editorial - Wealden times magazine , Ink Pellet Magazine. -  This is a magazine used to inform and educate , the audience would be 25+.
http://www.poisonapple.co.uk/publishing/editorial/ink-pellet/?2.1

I love the use of shocking photography bold margins and the contrast of black and white & colour used for this rockers issue. The audience would be the same audience as I.D magazine and defiantly young women.
ROCKERS ISSUE 2. Girls Edition.

 http://12fp.com/

 Aqua courture featured in this VELOUR french magazine.
http://12fp.com/ Aqua couture is my favourite fashion blog, its content is found from all over the world by a boy and a girl who work for them company. The blog features lots of amazing design and photography. The clothing brand is also huge. The audience would be girls & boys aged 18+.

http://www.tumblr.com/tagged/company+magazine Company magazine is a monthly issue which features columns, fashion photography and articles. It uses hand rendered text and aesthetically pleasing layouts that dont follow a grid. This magazine is aimed at girls aged 16+
http://jessreeve.tumblr.com/ Prospective magazine design. Is home living guide it uses pastel colours and clean design , its informative. This editorial would be aimed at people possibly 40+


Editorial spreads  - spread 1 on Paul Renner
Introduction to Typography - this editorial spread done on Paul Renner has been created in this certain way to show his design practice. The audience for this editorial would be for people who are designers or already in the industry.
Editorial spreads highlighting the beauty in clothing and places that one would generally overlook. This magazine would have the audience of young people. And also people who enjoy photography. There is more imagery than text on here. http://www.nancybelldesign.com/index.php?/projects/alternative-beauty-editorials/
An editorial spread for a student portfolio with illustrating a word in mind. This editorial has been cleverly created using hair to show the title. The audience would be for design students and young people.

Retail & promotion 
Retail is something that sells something , e.g.. a shop-  promotion is when your advertising a sale and a product.

Night billboard , This billboard is playful using the froth of the guinness as a light to give the impression guinness is amazing and good. The audience would be for adults and people who love guinness.
http://www.puromarketing.com/9/12144/billboards-vallas-transformadas-oscuridad-noche.html
cafe craft - This cafe would be for young adults, its a simple monochrome coloured cafe with clean cut design and minimalist furniture.
http://www.aa13.fr/design-espace/cafe-craft-pool-23128


 barber shop - This advertising is for a barber shop called fast Eddies it has a real authentic look to the design with screen printed type and small info graphic of eagle with combs for wings. The audience would be men aged 14 +
http://portfolio.commonerinc.com/


pot & pantry shop - This amazing pot & pantry shop sells kitchen appliances and pots. They use really nice typography for there windows it makes it look homely and welcoming. The audience would be for female adults , people who enjoy cooking and baking.
http://www.kinfolkmag.com/journal/?currentPage=5

Footlocker Barcelona
http://www.baaam.nl/barcelona.html This clever footlocker sign in barcelona which has many white blocks with a large amount of black sneakers that flow up the wall in an arrow shape showing you the direction. The audience would be for boys or people who love footlocker.

Fred Perry at Westfield - This Fred Perry store in Westfield has a large fred perry logo using leaves to present it in the middle of the store. The store is spacious and classic its clearly for Fred Perry lovers and people who enjoy high end fashion.
http://inspiredesignblog.co.uk/



I love this cafe is really nicely promoted with there use of screen printed type on the large boards.There good use of colour and type. This cafe would be appropatie for any audience especially for people who enjoy good design and typography. 
 http://newgrids.fr/2012/01/17/cielito-querido-cafe/


This ticket place uses white and red colours and bold red numbers to show the stations. Theres a lot of negative space and it follows modernist aesthetics its audience would be for adults.
Bvd - ticket
http://bvd.se/ticket/

This shop is for yolk frozen yogurt the outside is unique and simple using minimalist signage but the inside features a large inforgraphic of different colour yogurt. The design inside the shop is playful and this shop would be suitable for any audience.
http://www.aa13.fr/design-espace/yoli-frozen-yogurt-amseldrossel-7901

Le studio Amseldrossel - Yoli Frozen Yogurt Berlin 
Tiffany and co shop in chelsea - This tiffany & co. Shop in london chelsea features a huge display outside with large flowers and classic design.The audience for this shop would be people who like tiffany and co jewellery and like high end expensive products.http://www.chelseainbloom.co.uk/wp-content/themes/chealsea-in-bloom/images/gallery/full/01.jpg



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