TYPE & COLOUR CHOICES
Another one of my roles in PPP was to help brand our studio we had already decided on the logo so it was a case of finding the best colours appropriate to match our design styles.
Avenir & Didot
We preferred the first choice. We have specifically used the letter V instead of a U so that it represents the five in roman numerals and the five people in our group.
Experimentation.
I used lots of colour pallets until i found the appropriate choice.
After showing the group my final experimentation everyone agreed to keep our logo black but use the cream and black for our design aesthetics.
Final -
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