Adorned Rebrand

Adorned Rebrand

After going to the CFE night and meeting Lydia a few days later i received an email from her asking about the rebrand.I was really pleased as this brief is perfect for my extended practice.

I arranged a meeting with her for the 5th of February. I also sent her over some questions so she could answer them before our meeting similar to the questions i asked Zara Mia for my other fashion branding brief. The questions i have asked help define what the clients wants so it makes it easier when i begin my initial ideas.


Do you think your current branding reflects your clothing?


What are the main points of your company’s branding you want to change and update?


What is the audience for your brand?


What should women think/feel when they view your clothing on any online platforms?


Give three examples of other clothing websites or brands you like, who’s branding you feel is strong (please make note of what you like about them)

Website:

The feel like the website needs updating and the logo. The flowers reflect more of a younger brand that the one its supposed to be.

I am looking forward to meeting with Lydia and hearing what she has in mind for the rebrand.