Meeting
Today i went to meet Zara Mia who i have been in contact with about a re-brand. We met up to discuss what work i would be producing for her and the direction of the branding she wanted it to go in.
We had a chat about what actual collateral she wanted produced and we made a list.
- Rebrand Logo
- Business Cards
- Refined Colour scheme
- Hangers
- Tags/Clothing tags
- Facebook and digital presences.
I emailed her a list of questions and we went through her answers. I found this beneficial as it made it easier for me to understand her vision for the brand.
Questions:
Do you think your current branding reflects your clothing?
No
I want it to reflect expensive, luxury ... unisex for future menswear
Simple but effective logo using the letters Z and M
The font simple with flick or slight quirks
What are the main points of your company’s branding you want to change and update?
- logo
- font
- tag line
What is the audience for your brand?
Women that are Ageless, sizeless.
They know what they want.
They are independent creative and imaginative.
What should women think/feel when they view your clothing on any online platforms?
Confident
Empowered
Independent
Sensual
Give three examples of other clothing websites or brands you like, who’s branding you feel is strong (please make note of what you like about them)
Brands similar to mine
- multipurpose functional clothing
- strong structured shapes contrasting with soft drape
- androgyny
Examples of existing clothing brands gave by Zara:
Zara sent me these logos through email and explained how she liked the idea of the interlocking letters using the initials of her name. She liked how they are symmetrical. This is definitely a route that i will consider when producing logo variations.
Zara sent me these logos through email and explained how she liked the idea of the interlocking letters using the initials of her name. She liked how they are symmetrical. This is definitely a route that i will consider when producing logo variations.
Logos-
These websites are examples of online clothing platforms that inspire Zara. They are more contemporary and minimal when mocking up her website i will consider elements from all.
INAISCE:
RAD HOURANI
MAX.TAN
SABRINAGOH
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