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Evaluation

Personal Branding - Photography

Personal Branding - Website

Personal Branding - Website

For my personal branding i wanted to have a website professionally made. I didn't want to use a cargo collective because none of the templates were the style i wanted. My friend Andrew is a web designer so i researched into the style of website i wanted and we met up to discuss the layout. 

On the home page i wanted to have - Overview , Work & About contact.

Beginning web page i originally had grey images on the sides of the slide show that would appear full colour then they move into the centre.

The about me section slides up once the tab is clicked on which also features my mobile number.

The repeated images on the screen shot are where Andrew had set up the layout so he could drop the next images to.

About me Bio:

My name is Victoria Redmond I specialize in branding & editorial design. I am strong at creating concepts and have an eye for attention to detail. I design with the aim to create something unique and engaging. My skill set has allowed me to produce clear concepts and successful outcomes. I also enjoy working collaboratively to achieve extensive and innovative solutions. 

I also created a word document where i would put my brief bio so Andrew could upload it under my images.

Overview:

Work:

About & Contact:

Mocked up on computer:

Web link: victoriaredmond.co.uk

I am really pleased with my website and and how my work looks. Its a minimal layout and theme and i think it works well with how many pages i have used and how my images are on each page. I have tried to keep a consistent amount of bio information for every brief.

Personal Branding

Personal Branding

Reflecting on last years branding which i felt wasn't very professional and more playful i decided to completely rebrand myself. Ideally using different colours and typefaces. I first began the rebrand by choosing different colours and i ideally liked business cards i had seen which had two different colours.

Variations  1 :

 Variations 2 :

I wanted to try and produce something that worked more like a logo that could be used on my website and on my business card.

 Variation 3:

I felt the VR with the double lines was slightly to bold so i decided to refine it and make it even more simplistic .

As i am currently working on my website at the moment with a web coder we found this google font so i have tweaked my branding around this typeface so everything is consistent. 

Thicker variation:

 Thiner Variation:

Final Logo:

I tired dissecting my logo and creating a pattern out of it for the back of my designs and examples of work.

Development:

 

As i have recently done a stationary brief for extended practice i feel using a similar pattern wasnt appropriate and i should keep my branding purely professional and minimal like my style of design.

I wanted to make a list of what was relevant for my practice in terms of collateral. 

- Business Card

- CV

- Cover Letter

- Examples of work

- Small pack to hold information

- Smaller pack for examples of work. 

- Possible Poster Tube

I decided on not having a invoice purely because i don't want to be freelance graphic designer so this wouldnt be relevant for me.

Business Cards: 

CV:

Cover Letter:

Examples of Work:

  

Other:

Folder for work to go inside:

Smaller pack:

Production:

I am pleased with my branding i find it shows my style well. With examples of my work and my creative CV my pack is professional with a clean minimal aesthetic.